How Sentropy built, refined &
accelerated growth with Loka
San Francisco based startup Sentropy builds the most contextually aware AI tools to protect online communities from hate and harassment. More than engineers who could execute, co-founder John Redgrave saw Loka as a partner who could help envision, design and launch software projects of various sizes.
Enterprise Product
0 to launch
in 3 months
Consumer Product
400 person waitlist
in the first week
AI takes on online abuse
For decades, hate speech and harassment have driven churn and eroded trust on Facebook, Twitter, Reddit and hundreds of social platforms. Outside of a few social heavyweights, most platforms don’t have 15,000 moderators to help remove harmful content.

In 2018, Sentropy emerged from stealth with an AI platform to help safeguard communities across the internet. A year later, Sentropy needed to scale their team. And fast. But like many other startups in Silicon Valley, the mission-focused startup ran into recruiting, speed and cost issues.
The Challenge
Silicon Valley is a competitive place to acquire top talent, and Sentropy needed to move faster than typical recruiting cycles would normally allow. Working with Loka, Sentropy was able to get cross-functional resources around project management, design, and engineering spun up and added to their staff in a matter of weeks.
“Sentropy faced an interesting challenge where we had to quickly add resources to our engineering team in certain key areas that are hard to hire for.”
Dev Bala, Sentropy CPO
Loka supplied Sentropy with a deep roster –
talent they could sub in and out as needed
Solution Architects
Backend Engineers
Frontend Engineers
Designers
Project Manager
More than just doing the work
The team at Sentropy was looking for an engineering partner who would be able to understand their vision, offer expertise and guidance on implementation - more than just “doing the work” - all while collaborating on their schedule and pace. In Dev Bala’s words “We got all of that and more from Loka. They became a true extension of our team.”
“We’re fortunate to recruit talent from the likes of Apple and Facebook. Loka’s engineers fit right into that mode of high performance. Loka is indispensable for us at Sentropy.”
John Redgrave, Sentropy Co-founder & CEO
No perfectly-written-plan needed
Some engineering partners and professional services firms are only able to execute if they’re handed a perfectly written plan. Loka was with Sentropy every step of the way to help envision, design, and execute on software projects of various sizes.
“One of the things I was most impressed with was Loka’s ability to offer full stack, cross-functional solutions to our team.”
Dev Bala, Sentropy CPO
Customer impact = Confidence
We helped Sentropy improve the front-end design and usability of key products, and Sentropy heard very positive feedback from their customers. This gave Sentropy confidence to move faster and increase their scope of work with the Loka team.
“One of the primary ways we measure success at Sentropy is based on the impact our products have for our customers - are we helping them make their platforms and services more safe & free from harassment for their customers?”
Dev Bala, Sentropy CPO
The Results
The leaders at Sentropy know from past experience that building enterprise software is hard and can take a long time to get right. By partnering with Loka, they were able to shorten their time to market in building and refining key products, which in turn accelerated their growth and ability to achieve product market fit. “Loka’s flexibility and breadth of capabilities are incredibly valuable to any firm, especially a fast growing startup like Sentropy.” Dev Bala, Sentropy CPO
“Loka’s flexibility and breadth of capabilities are incredibly valuable to any firm, especially a fast growing startup like Sentropy.”
Dev Bala, Sentropy CPO
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