How Sentropy built, refined &
accelerated growth with Loka
San Francisco based startup Sentropy builds the most
contextually aware AI tools to protect online communities from
hate and harassment. More than engineers who could execute,
co-founder John Redgrave saw Loka as a partner who could help
envision, design and launch software projects of various sizes.
Enterprise Product
0 to launch in 3 months
Consumer Product
400 person waitlist in the first week
AI takes on online abuse
For decades, hate speech and harassment have driven churn and
eroded trust on Facebook, Twitter, Reddit and hundreds of
social platforms. Outside of a few social heavyweights, most
platforms don’t have 15,000 moderators to help remove harmful
content.
In 2018, Sentropy emerged from stealth with an AI platform to
help safeguard communities across the internet. A year later,
Sentropy needed to scale their team. And fast. But like many
other startups in Silicon Valley, the mission-focused startup
ran into recruiting, speed and cost issues.
The Challenge
Silicon Valley is a competitive place to acquire top talent,
and Sentropy needed to move faster than typical recruiting
cycles would normally allow. Working with Loka, Sentropy was
able to get cross-functional resources around project
management, design, and engineering spun up and added to their
staff in a matter of weeks.
“Sentropy faced an interesting challenge where we had to
quickly add resources to our engineering team in certain key
areas that are hard to hire for.”
Dev Bala, Sentropy CPO
Loka supplied Sentropy with a deep roster –
talent they could sub in and out as needed
Solution Architects
Backend Engineers
Frontend Engineers
Designers
Project Manager
More than just doing the work
The team at Sentropy was looking for an engineering partner
who would be able to understand their vision, offer expertise
and guidance on implementation - more than just “doing the
work” - all while collaborating on their schedule and pace. In
Dev Bala’s words “We got all of that and more from Loka. They
became a true extension of our team.”
“We’re fortunate to recruit talent from the likes of Apple and
Facebook. Loka’s engineers fit right into that mode of high
performance. Loka is indispensable for us at Sentropy.”
John Redgrave, Sentropy Co-founder & CEO
No perfectly-written-plan needed
Some engineering partners and professional services firms are
only able to execute if they’re handed a perfectly written
plan. Loka was with Sentropy every step of the way to help
envision, design, and execute on software projects of various
sizes.
“One of the things I was most impressed with was Loka’s
ability to offer full stack, cross-functional solutions to our
team.”
Dev Bala, Sentropy CPO
Customer impact = Confidence
We helped Sentropy improve the front-end design and usability
of key products, and Sentropy heard very positive feedback
from their customers. This gave Sentropy confidence to move
faster and increase their scope of work with the Loka team.
“One of the primary ways we measure success at Sentropy is
based on the impact our products have for our customers - are
we helping them make their platforms and services more safe &
free from harassment for their customers?”
Dev Bala, Sentropy CPO
The Results
The leaders at Sentropy know from past experience that
building enterprise software is hard and can take a long time
to get right. By partnering with Loka, they were able to
shorten their time to market in building and refining key
products, which in turn accelerated their growth and ability
to achieve product market fit. “Loka’s flexibility and breadth
of capabilities are incredibly valuable to any firm,
especially a fast growing startup like Sentropy.” Dev Bala,
Sentropy CPO
“Loka’s flexibility and breadth of capabilities are incredibly
valuable to any firm, especially a fast growing startup like
Sentropy.”
Dev Bala, Sentropy CPO
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