Press

Loka has appointed Jeff Bruce--former AWS GM and Head of Partner Sales for SMB and Startups--as its new SVP of Global Sales. Bruce brings seven years of AWS leadership to Loka as the company expands its SMB focus and builds on 500+ AI and agentic projects delivered since 2023.

AWS established the AWS Competency Program to help customers identify AWS Partner Network (APN) members with deep industry experience and proven technical expertise. Competency Partners demonstrate success delivering specialized solutions that help customers innovate faster, reduce risk, and maximize the value of AWS.

This specialization recognizes Loka as an AWS Partner that enables customers to deploy smart, self-operating AI systems that can think, plan, and work independently to execute complex business processes.

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Right now more than 100,000 people in the U.S. are awaiting life-saving organ transplants. Doctors assess transplant viability within 30 minutes of receiving a donated organ. Imagine the power to assess in 30 seconds. Specialist Direct and Loka are making it happen.

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Launched in 2023, the AWS GenAIIC pairs customers with AWS strategists, data scientists, ML engineers, and AWS Partner Network (APN) members like Loka to accelerate adoption of GenAI.

Capping an ascendant year, Loka’s AWS award is one of the cloud giant’s most prestigious, elevating the Silicon Valley consultancy alongside past winners like IBM, Caylent and Deloitte.

Information Week sat down with Loka’s Chief Innovation Officer Emily Kruger during the AWS Summit in New York this summer. Their conversation delved into why data-rich Healthcare and Life Sciences companies of all kinds are bucking their typical technophobia and rapidly adopting—and benefitting from—GenAI.

By demonstrating technical expertise and superlative customer relations over multiple years, Loka ascends into AWS’s 99th percentile—and is ready to deliver new benefits to customers.

The business magazine calls out Loka as one of the first AWS GenAI Competency partners with “the experience needed to apply machine learning and GenAI to create powerful analytics for all types of data.”