Blue Cross Blue Shield and Lyft are breaking down transportation
barriers with a service called RideQ and a little help from Loka.
Every year >3.6 million people can’t get the care they need due to
a lack of transportation. RideQ directly tackles the problem of
missed medical appointments due to lack of transportation by
providing non-emergency medical Lyft rides to the doctor’s office,
medical lab or pharmacy at no additional cost to Blue Cross and
Blue Shield members.
Loka engineers leveraged powerful data by ZIP code to give BCBS
members one click access to this healthcare specific ride service
from Lyft. Now visually impaired, wheelchair assist, and other
members can get from home to pharmacy or hospital within their Lyft
app.
Loka even eliminated billing headaches, automatically reimbursing
members for every ride. Today, RideQ is expanding into new regions,
as the service continues to help ensure Americans are not missing
vital healthcare appointments simply because they lack reliable
transportation.
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